WelcomeOn the shores of majestic Lake Pepin, you’ll find one of the best-kept travel secrets this side of the Mississippi River. Designated, “Prettiest drive in America” by the Huffington Post, this scenic stretch of the Great River Road meanders through four quaint Wisconsin villages and features some of the most breathtaking views and scenery in the country.

Steeped in rich history, spectacular beauty, and an eclectic array of activities and attractions, the villages of the West Coast of Wisconsin look forward to your visit. Read more >>